HispanicPro's Page

As the number and influence of Hispanics in the U.S. has steadily increased in recent decades, they have been celebrated and derided, welcomed and deported, courted for their dollars and lambasted for clinging to their culture even as they are bombarded with ads for the latest pseudo-enchilada at Taco…

Latinas rely heavily on family contacts and community word-of-mouth for healthcare information and product recommendations; healthcare providers a close second

This age group prefers English-language healthcare information

Vast majority have health insurance through employer or spouse, increasing…

For the first time, there are more black, Hispanic and other minority babies being born in the United States than white babies, according to government data released on Thursday that confirm a long-growing trend.

U.S. Census Bureau data show the United States is on its way to becoming "majority minority," with…

Her husband always pressured her to go the doctor. But she kept postponing her check-ups, maybe because she was afraid of getting bad news.

Finally, to placate her husband, Reyes Cabrera agreed to go to a clinic. And the nightmare she had feared came true. Last January she got a notice in the mail with the…

ALTHOUGH the word “upfront” is English rather than Spanish, the broadcast networks and cable channels that aim programming at Hispanic viewers are again increasing their presence during the annual television upfront week.

There are nine presentations scheduled this week to brief advertisers on programming plans for the 2012-13 season (and yes, also woo them with shrimp and adult beverages). Last May, during the upfront week that preceded the 2011-12 season, there were five such…