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17% of Hispanic Mobile Users use Apps to purchase Travel

RedMas, Hispanic Mobile Ad Network and Mobile Studio, revealed the results of their survey of a sampling of the over 28 million Hispanic mobile users in the United States who responded to questions about their vacation preferences and the use of their mobile devices during this time of leisure.

Under the title “De Vacaciones: U.S. Hispanics Vacation Trends 2012,” conducted through RedMas’ network of mobile sites, found that Hispanics prefer to spend their vacations with family and at locations with personal significance. According to the study, 40% of those surveyed planned to take vacations this calendar year 2012, with 57% going on vacations at least once a year.

“Hispanics are becoming the fastest growing consumer force in the United States with a purchasing power in excess of $1.1 trillion, according to 2011 estimates. Marketers and brands are continuously searching for relevant information in their quest to better serve this affluent demographic and this survey definitely provides us with valuable insight into the Latino community’s preference and behavior when planning and enjoying their leisure time. Expect RedMas to continue to provide such resourceful marketing tools to target the ever-growing U.S. Hispanic consumer group. It’s our corporate mission,” emphasized Jorge A. Rincon, CEO of RedMas. READ MORE

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