In the partisan general election environment, the importance of the Hispanic electorate is one rare area of agreement between the two parties.
The Republican National Committee (RNC) and the Obama campaign launched dueling outreach programs this week to court this growing bloc of voters — a pitch to Latino voters that's likely to continue throughout the 2012 cycle.
The two camps are focusing on different issues to appeal to Latinos. The Obama campaign is emphasizing the work the administration has done to expand educational programs and health care access. Republicans' pitch will focus on the economy and promises they say were broken by the Obama administration. READ MORE