Hispanics Log In To Social Media More Often than Other Ethnic Groups

3,349 respondents participated in the 1st February American Pulse conducted 2/13-2/20/2012, utilizing BIGinsight™ and reInvention survey panels. The latest results show that Hispanics log in to social media sites more often than other ethnic groups. Also, while Americans remain divided on the issue of censorship, most Hispanics, Blacks and Caucasians agree that racial slurs are offensive and should be blocked in print, music and videos.

Worthington, OH (PRWEB) February 21, 2012

The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. The vast majority have at least one social media account; in addition, over half of Adults 18+ (54.5%) say they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities:

Log In Once a Day or More Often

Facebook
Hispanics: 60.7%
Blacks: 60.3%
Caucasians: 53.7%

Twitter
Hispanics: 35.4%
Blacks: 28.9%
Caucasians: 12.6%

Google+
Hispanics: 27.1%
Blacks: 25.6%
Caucasians: 13.8%

LinkedIn
Hispanics: 15.5%
Blacks: 10.9%
Caucasians: 4.8%

Foursquare
Hispanics: 13.2%
Blacks: 7.2%
Caucasians: 2.8%

Pinterest
Hispanics: 13.2%
Blacks: 7.3%
Caucasians: 5.3%

Source: American Pulse™ Survey, Feb-2012

"Hispanics are the most avid social media users among ethnic groups," said Dianne Kremer, Senior Analyst at BIGinsight™. "Although Blacks report that they spend the most time online in a given day, self-reported time spent on social media sites is higher among Hispanics." READ MORE